AT&T is counting on virtual reality to help reduce the number of potentially fatal automobile accidents.
The wireless carrier is letting you take the wheel of a car virtually to simulate what can happen the instant you turn your attention away from the road to respond to a beeping cell phone or to text.
As you drive along suburban streets, and eventually a highway, the simulation presents everyday obstacles — kids in the crosswalk, cyclists and joggers, vehicles swerving in traffic — eventually to devastating effect.
It’s the latest tool in AT&T’s 5-year-old “It Can Wait” campaign which is designed to explain to you, or in this case to have you “experience,” the deadly consequences of distracted driving.
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