Distracted Driving

AT&T is counting on virtual reality to help reduce the number of potentially fatal automobile accidents.

The wireless carrier is letting you take the wheel of a car virtually to simulate what can happen the instant you turn your attention away from the road to respond to a beeping cell phone or to text.

As you drive along suburban streets, and eventually a highway, the simulation presents everyday obstacles — kids in the crosswalk, cyclists and joggers, vehicles swerving in traffic — eventually to devastating effect.

It’s the latest tool in AT&T’s 5-year-old “It Can Wait” campaign which is designed to explain to you, or in this case to have you “experience,” the deadly consequences of distracted driving.

Read the Full Article from USA Today


Bookmark the permalink.

Comments are closed.